Get Cucalu

02 Feb '15


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Discover a new reality through your Phone

With Cucalu, you look for shapes in your environment. The second challenge… is to not look on your phone! This game is the brainchild of artist Daniel Disselkoen.
With Cucalu, you start by spotting circles. Once you’ve found one, you hold Cucalu in front of it to take a photo. Other players see what and where you’ve captured thát particular shape. They reward your work. The other way around, you also praise what others have captured to sharpen your perspective. Cucalu contains missions on finding circles, squares and triangles. Each mission can bring another challenge: sometimes a clock ticks, and other times you’re bound to explore a specific area.
Get Cucalu
Cucalu is available for $1.99 in the App Store for iPhone. (Minimum requirement: iOS 6.0 or later. Compatible with iPhone, iPad and iPod Touch).
26 Nov '14

Circles of Antwerp


“Recently, I was invited to explore the creativity and craftsmanship of the city of Antwerp. A small team guided me and a handful of creative entrepreneurs from across Europe along Antwerp’s hottest galleries and hidden alleys, breweries and coffee roasters, ateliers and nightclubs. This was actually the first photo I took, arriving at the station. And the commute to this beauty is under 2 hours! Up to you to find out what time I left my home..” (Robin from Amsterdam)

11 Nov '14

Designy dot


“What you see here, is the graphic design studio where I work. The books are part of a collection of books the studio has designed. You also see our little “plant nursery”, which I’m in charge of caring for. At this point, it’s indeed kind of limited to a single glass jar.” (Lilly from NYC)

23 Oct '14

Design marathon


Every week we post a little note from behind the scenes, written by one of our team members. This week, Barbara tells about our experience at Dutch Design Week.

Starting a new habit is easy, sticking to one is a whole different ball game. The past days, we’ve introduced many, many visitors of Dutch Design Week to a potential change in daily behavior through playing Cucalu. In theory, any type of behavior can turn into a habit when it’s triggered by a cue and subsequently rewarded. Once you get the hang of Cucalu, you see circles (cues) everywhere. Also, the more interesting your photos, the more golden medals you receive (reward).

Fortunately, reality is more promising than theory. What we learn from talking to so many users this week, is how eager people are to step out of undesirable habits. Habits, such as being glued to your screen and overlooking your surroundings. If Cucalu can help to let go of deeply rooted patterns, it actually makes space. Not to be refilled with other unfavorable habits, of course. Instead, there’s room for creativity and play.

We’re making a Cucalu marathon these days. We couldn’t tell whether 10 days of Dutch Design Week would get us into the game even more (if that’s possible). Now we’re half-way, we can say wholeheartedly: the more you play, the more you want to play, the more you can play.

Maybe habit theory isn’t that bad, after all. We’ve got cues: thousands of curious visitors. And we’ve got rewards: thousands of Cucalu-enthusiasts. Who knows we’ll be running a triathlon next.

Barbara, team Cucalu

22 Oct '14

A selfie circle


“This is a selfie I took on our boat. We are currently stationed in Tanger, Morocco, where we dredge the harbor. Every 6 weeks I get 6 weeks off, but the places I work at are always kind of exotic so sometimes work feels tiny bit like holiday too.” (Pieter from Hindeloopen, The Netherlands)