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Cucalu: rediscover reality with your iPhone

“When you’re not familiar with a place, you look around and spot new and interesting things. But the better you know a place, the less tempted you are to look around” says Daniel Disselkoen. That’s why he realized Cucalu: a new pair of eyes that make you looking anew at the everyday. With Cucalu, you look for shapes in your environment. You start with circles. Once you’ve found one, you hold Cucalu in front of it and a picture is taken. Other players will see what and where you’ve captured thát circle. They reward your work with a golden or silver medal. The other way around, you praise what others see to sharpen your creative skills. It doesn’t matter where you play, but what you see.

Cucalu is available for $1.99 in the App Store for iPhone or at: www.appstore.com/cucalu. (Minimum requirement: iOS 6.0 or later. Compatible with iPhone, iPad and iPod Touch).

The art of Looking

At a time when people are glued to their screens, discovery is often miles away. Cucalu uses all the goodness in your phone to let you rediscover reality. It’s a public art project that reconnects players to their environment by using their phones. This makes it quite an atypical smartphone game: Cucalu challenges your creativity and allows you to explore reality, instead of your screen. What takes you through all Cucalu’s missions is a creative mindset.

Background

During his graduation year at the Royal Academy of Arts in The Netherlands, Daniel Disselkoen came up with the idea for Cucalu. After spending time in the USA and Japan for work and study, he returned to his hometown feeling a little disappointed. Home wasn’t new and exciting anymore. He realized that spending a long time in a familiar environment holds you back from observing your environment with curiosity. At the same time he witnessed a huge swell in the use of smartphones in public spaces. Everywhere, people are glued to their screens. Discovery seems miles away when there’s a smartphone at hand. A pity, he thought. Daniel realized Cucalu in partnership with a team of developers from Innovattic. Cucalu received a grant from the Dutch Gamefonds (Gaming Fund).
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Contact
For interview requests or images contact Headmade, Daniel Disselkoen, mob. +31(0)614567311 or hello@headma.de Headmade is a creative agency, founded by Barbara Putman Cramer and Daniel Disselkoen. Headmade works on independent and client-based projects.