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23 Oct '14

Design marathon


Every week we post a little note from behind the scenes, written by one of our team members. This week, Barbara tells about our experience at Dutch Design Week.

Starting a new habit is easy, sticking to one is a whole different ball game. The past days, we’ve introduced many, many visitors of Dutch Design Week to a potential change in daily behavior through playing Cucalu. In theory, any type of behavior can turn into a habit when it’s triggered by a cue and subsequently rewarded. Once you get the hang of Cucalu, you see circles (cues) everywhere. Also, the more interesting your photos, the more golden medals you receive (reward).

Fortunately, reality is more promising than theory. What we learn from talking to so many users this week, is how eager people are to step out of undesirable habits. Habits, such as being glued to your screen and overlooking your surroundings. If Cucalu can help to let go of deeply rooted patterns, it actually makes space. Not to be refilled with other unfavorable habits, of course. Instead, there’s room for creativity and play.

We’re making a Cucalu marathon these days. We couldn’t tell whether 10 days of Dutch Design Week would get us into the game even more (if that’s possible). Now we’re half-way, we can say wholeheartedly: the more you play, the more you want to play, the more you can play.

Maybe habit theory isn’t that bad, after all. We’ve got cues: thousands of curious visitors. And we’ve got rewards: thousands of Cucalu-enthusiasts. Who knows we’ll be running a triathlon next.

Barbara, team Cucalu

16 Oct '14

Dutch Design Week


Team Cucalu is getting ready for Dutch Design Week! Cucalu’s Barbara just made a very creative hoop. By screen-printing the hoop on our clothes, a shapehunt will never be far away! See you in Eindhoven?

15 Oct '14

Editor’s note: a traveling commute


Every week we post a little note from behind the scenes, written by one of our team members. This week, Barbara tells us about her traveling habits and our upcoming presentation at the Dutch Design Week.

Sometimes I wonder why it’s been so long since I’ve holidayed for over more than a week. Not to say I’m not going places. The contrary, due to my non-existent sense of navigation and innate curiosity, I almost never bike, walk or hike a track twice. I’m the ideal commuter. It may sound perfect: to be able to experience a well-known place differently all the time. There’s little need to spend time and money on holidays, because traveling is the default mode of my daily life. Bonus: it’s a cheap trip.

That doesn’t mean I cannot think of plenty of reasons to cross continents to immerse myself in totally different environments, though. My next holiday, however, is not going to be about squeezing as much vistas, people and experiences in a limited amount of time. It’s more about turning the trip into a commute.

From the 18th to the 26th of October, Daniel, Yuki and I will be work-holidaying from Eindhoven, because Cucalu is part of the Dutch Design Week, an annual design festival. And I’ll take some habits with me to find familiarity in a new place. I don’t think traveling gets better than when you’re living like a local. Cucalu in reverse.

Oh, of course. The photo. That’s Daniel’s, because he is holidaying his way in Portugal at the moment. If you’ve seen the Cucalu movie, you know he’s reliving his home-patterns, too.

Barbara, team Cucalu

18 Aug '14

Blue Monday? The contrary..


Blue Monday? The contrary. At Florent’s office of Printic in Paris, they cherish anything orange: “Our company’s color is orange, so I found plenty of bright circles. As you see, even our toilet paper is orange!” Well, as Dutchies, we can only celebrate anyone playing Cucalu in orange.*

* The Dutch Royal family’s lineage goes back to the House of Orange-Nassau. Many national holidays, such as King’s Day, are themed orange.

13 Aug '14

Cucalu x SXSW


If you like what you’ve read about Cucalu, you’re most probably a fan of SXSW, too. We’d love your vote on SXSW’s Panel Picker platform, where publicly submitted ideas get a chance to be voted into the festival! VOTING BUTTON.